Journey Analytics
Transform experiences by delivering better customer journeys.
Customers, patients and employees today demand experiences that are seamless, secure, omni-channel, on-demand and personalized. To meet these increasing expectations, organizations need to overcome organizational, technological and cultural challenges.
Journey Analytics is the solution that helps you understand and transform your journeys, at scale. Our offerings use analytics and design thinking to deliver up to twice the impact than traditional survey-based continuous improvement programs across satisfaction, financial, commercial and strategic metrics.
Journey Analytics Services
Answer strategic questions using advanced analytics on connected journey data
Journey Sciences Cloud
Provide a pre-configured journey analytics platform (Argon-X) with data, data science tools and custom journey visualization
Deployed Applications
Personalize customer interactions through deploying machine learning algorithms. This next-best-action engine drives better outcomes from customer journeys
Custom Analytics
Build smarter prediction models, segmentations and follow-up strategies based on journey data, ethnographic research, deep learning and machine intelligence
Experience Transformation Support
Support customer experience transformations with analytics and design
Diagnose
Define, identify and prioritize journeys based on value potential and relative importance through individual customer analysis, interviews and benchmarks
Design
Quantify the journey redesign process with a combination of customer analytics and in-market idea testing with a detailed business case and implementation plan
Deliver
Maximize the impact of agile implementation sprints and long-term success of the redesigned journeys with embedded customer insights and journey metrics
Videos
Improving the customer experience
McKinsey partner Kevin Neher explains how companies can meet changing customer expectations.
What is a customer journey?
McKinsey senior partner Alex Singla illustrates how a simple insurance claim provides multiple chances to build customer satisfaction.
Linking customer experience to business outcomes
Partner Alfonso Pulido explores why a customer's end-to-end experience is the best gauge of their overall satisfaction.
Related solutions
Marketing & Sales
Periscope
Improves return on sales through better pricing, promotions, assortment, and performance management
