2021 Top picks: From recovery to growth

Powering catalytic growth

Getting tangible about intangibles:  The future of growth and productivity?
Discussion Paper

Getting tangible about intangibles: The future of growth and productivity?

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Rendering of three overlapping rings in the image of vegetation and people
Article - McKinsey Quarterly
Our future lives and livelihoods: Sustainable and inclusive and growing
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The growth triple play: Creativity, analytics, and purpose
Article
The growth triple play: Creativity, analytics, and purpose
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Seven principles for achieving transformational growth
Article
Seven principles for achieving transformational growth
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Revenue growth management: The time is now
Article
Revenue growth management: The time is now
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Defying cost volatility: A strategic pricing response
Article
Defying cost volatility: A strategic pricing response
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By the numbers: What drives sales-growth outperformance
Article
By the numbers: What drives sales-growth outperformance
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Winning the loyalty battle

B2B sales: Omnichannel everywhere, every time
Article
B2B sales: Omnichannel everywhere, every time
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US consumer sentiment and behaviors during the coronavirus crisis
Article
US consumer sentiment and behaviors during the coronavirus crisis
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Next in loyalty: Eight levers to turn customers into fans
Article
Next in loyalty: Eight levers to turn customers into fans
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Creating a customer-centric growth model

Why every business needs a full-funnel marketing strategy
Article
Why every business needs a full-funnel marketing strategy
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Prediction: The future of CX
Article - McKinsey Quarterly
Prediction: The future of CX
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The value of getting personalization right--or wrong--is multiplying
Article
The value of getting personalization right—or wrong—is multiplying
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Harnessing the digital surge

Five traps to avoid: The long game of DTC and e-commerce
Article
Five traps to avoid: The long game of DTC and e-commerce
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B2B commercial analytics: What outperformers do
Article
B2B commercial analytics: What outperformers do
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The big reset: Data-driven marketing in the next normal
Article
The big reset: Data-driven marketing in the next normal
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