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The new growth game: Beating the market with digital and analytics

A guide to how market beaters have embraced the Growth PASS: Precision, Agility, Speed, Scale
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Growth is a new game shaped by rising consumer expectations, increasing competition, and digital disruption. Today’s winners are those that can spot opportunities at hyper-granular levels and then capture them quickly.

How should I think about growth?

Article
Growing faster than the market: Three questions the C-suite should ask
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Leaders who are most successful at driving growth in their organizations are deliberate, persistent, and disciplined in the way...
Article - McKinsey Quarterly
The roots of organic growth
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There are many paths to growth, and high performers take more than one—supported by reinforcing capabilities such as advanced...
Article - McKinsey Quarterly
Choosing the right path to growth
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To boost organic growth, most companies need a diverse set of initiatives—and how you sequence them matters.
Article
The value premium of organic growth
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Beware of letting acquisitions take priority over organic growth.
Article - McKinsey Quarterly
Strategy to beat the odds
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If you internalize the real odds of strategy, you can tame its social side and make big moves.

Where can I find growth?

Book Excerpt

The granularity of growth

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The authors' objective is to help leaders make strategic decisions on a granular level without increasing complexity providing a step-by-step method for understanding growth, delineating strategy, and building an organizational structure for carrying it out.

How do I grow now and tomorrow?

Invest: How do I fund growth?

Article
Building an engine for growth that funds itself
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You don’t have to look far to finance your growth ambitions.
Article
How nimble resource allocation can double your company’s value
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Companies that actively and regularly reevaluate where resources are allocated create more value and deliver higher returns to shareholders....

Perform: How do I optimize my capabilities?

Article
The sales secrets of high-growth companies
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The authors of Sales Growth reveal five actions that distinguish sales organizations at fast-growing companies.
Article - McKinsey Quarterly
The new battleground for marketing-led growth
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In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to...
Article
Marketing’s Holy Grail: Digital personalization at scale
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Personalization drives growth. But to scale it, companies need to do four things.
Article
How retailers can drive profitable growth through dynamic pricing
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The secret is in customization: dynamic-pricing solutions must be tailored to a retailer’s business context, objectives,...

Create: How can I build up a growth pipeline?

Article
The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics
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Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s...
Article
From lab to leader: How consumer companies can drive growth at scale with disruptive innovation
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In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive...
Report - McKinsey Quarterly
The business value of design
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How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry...
Executive Briefing - McKinsey Quarterly
The CEO guide to customer experience
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Companies that create exceptional customer experiences can set themselves apart from their competitors.
Article
How to make sure your next product or service launch drives growth
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Fifty percent of launches don’t hit their targets. Launch champions follow these four rules.
Article - McKinsey Quarterly
The eight essentials of innovation
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Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.

How do I set up my growth engine?

Article
Building a marketing organization that drives growth today
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Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.
Article
Agile marketing: A step-by-step guide
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Everyone wants to be “agile” these days. Here’s how successful companies develop the people, process, and marketing...
Article
The 90% success recipe: How digital and analytics can help commercial transformations beat the odds and the market
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Pressure is mounting on CEOs and business leaders to deliver above-market growth. Consistently beating the market over time,...