McKinsey has been named a Leader in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2021-2022 Vendor Assessment report. IDC MarketScape is the IT industry’s premier vendor assessment tool, providing in-depth quantitative and qualitative technology market assessments.
McKinsey’s solution evaluated in the report was Periscope by McKinsey, a suite of marketing-and-sales analytics solutions, including pricing and promotions, that helps companies achieve sustainable revenue growth.
The report makes it clear that customer-centric pricing across large product portfolios in a fast-changing competitive environment can be challenging. Companies need a dynamic price-setting solution across all products and channels to set up optimal pricing throughout the entire product life cycle. Periscope gives companies the information they need to implement an effective pricing strategy that ensures healthy financials for the lifetime of their products.
The report identifies the following strengths of Periscope:
- End-to-end capability. Periscope provides clients with a full-spectrum solution that combines support from experienced strategy consultants from McKinsey with solution capabilities to deliver strategy, analytics, and tools for long-term customer success.
- Responsiveness to the customer. Periscope’s clients are very confident that the firm understands their current and future needs and is willing to invest appropriately in its solution to support the future needs of retailers.
- Customer satisfaction. Clients are very satisfied with Periscope’s sales/customer service processes and are very likely to recommend the firm to other colleagues in the industry.
Periscope’s B2B pricing solution was also named a Leader in the 2021 IDC MarketScape for B2B Price Optimization and Management Applications in September 2021.
Access the full report here.