MediaMarkt Masters Personalization Experience Delivery at Scale

As the largest consumer electronics retailer in Europe, MediaMarkt boasts over €22 billion in transactions, €2.4 billion of which are generated annually from their online stores. With such a high volume of activity, MediaMarkt sought to merge all their data – from both their offline and online sources – in order to better understand and manage the customer experience.

To this end, MediaMarkt worked with Periscope by McKinsey, which acted as a strategic partner and employed Dynamic Yield as their system for data management and holistic experience delivery. Launching over a dozen personalization use cases, MediaMarkt ultimately saw a significant 14% uplift in revenue per user and an overall reduction to their total cost of ownership.