McKinsey Design

Growth by Design

What are you looking to achieve?

Deliver new products to market
Reduce cost to operate/assemble
Build a better customer experience
Increase employee engagement
Scale your design capabilities
Infuse design into your culture

Our approach

Product Design
Product Design
Experience Design
Experience Design
Driving growth at scale through design
Design at Scale

How design drives growth

Featured Impact Stories

Case Study

Protecting workers through award-winning design

-

Designing change that matters: Dexter

A world-first design for Hyundai’s new car charger
Blog Post
Innovation by design: How we helped Hyundai create an award-winning charger
-
Doro Hero
Blog Post
How award-winning design is helping older adults live safely and with dignity at home
-
How will real estate be different in the next normal?
Blog Post
Reimagining the real estate industry for the next normal
-

FEATURED INSIGHTS

Business Value of Design

Business Value of Design

Japanese Zen garden with swirls in the sand & pebble stack
Article
Lifting the design potential of Japanese companies
-
Stone and sand
Article
Japan’s design imperative
-
Fusing data and design to supercharge innovation--in products and processes
Article
Fusing data and design to supercharge innovation—in products and processes
-
Five fifty: Midlife of Design
Interactive - McKinsey Quarterly
Five Fifty: Midlife of design
-
McKinsey Design blog

Designisms.

Our people

Ewan Duncan
Senior PartnerSeattle
Works with clients across the technology, media, telecommunications, and other sectors to use design and customer-centricity to increase growth
Hyo Yeon
PartnerNew York
As a leader of McKinsey Design’s global team, works closely with clients to ensure the use of a customer-centric approach to creating products, services, and experiences

Meet our Designers

Marcus, Stockholm

Xenia, Berlin

Jared, Austin

Connect with McKinsey Design