Design-to-Value

Boost margins through better products

Customer insights
Design insights
Sustainability insights
Cost insights

Featured insights

 An abstract video visualization of a data flow with a cascade of glowing numbers embodying the incessant flow of information in a virtual realm.
Article

The AI revolution will be ‘virtualized’

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Open refrigerator in a supermarket showcase brandless packagings and bottles of juice, coffee, energy drinks, water, smoothies, salad, puree, and diverse food items.
Podcast
How product design can yield ‘triple wins’: Growth, margin, and sustainability
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Woman holding a cup of vanilla ice cream in supermarket
Article
Skinny design: Smaller is better
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Five-star growth: Using online ratings to design better products
Article
Five-star growth: Using online ratings to design better products
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Tools & Capabilities

Gen AI Co-pilot
Product Digital Twin
Resource Cleansheet
PackIQ

Meet Our People

Kimberly Borden
Senior PartnerChicago
Serves clients in the Aerospace & Defense and Automotive & Assembly Practices, focusing on strategy, operations, and transformational...
Dave Fedewa
PartnerAtlanta
Serves clients in consumer and retail and leads consumer durables and our growth by design work
Wolfgang Günthner
PartnerBerlin
Leads McKinsey’s design-to-value labs and the center for cost engineering globally, serving clients in advanced industries, product...
Dr. Ruth Heuss
Senior PartnerBerlin
Co-leads McKinsey’s Operations Practice globally, and serves companies in the automotive and machinery industries on future mobility,...
Mike Parkins
Senior PartnerDenver
Drives the firm’s product-development and procurement work, with a focus on complex industrial products
André Rocha
PartnerMadrid
Serves global companies across a wide range of industries such as medical devices, high tech, advanced electronics, and machinery...

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