Innovations in Asia
Featured Insights
Article
Demystifying the omnichannel commercial model for pharma companies in Asia
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An analytics-enabled omnichannel commercial model can elevate HCP engagement, but many pharma companies are not sure where to start. We share a four-step methodology for transforming HCP engagement via analytics.
Article
The Future of Digital Innovation in China: Megatrends Shaping One of the World’s Fastest Evolving Digital Ecosystems
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The paths taken by Chinese companies have relevant implications for other digital and traditional players as they craft their strategies.
Article - McKinsey Quarterly
Discussion Paper - MGI Research
Report - MGI Research
Article - McKinsey Quarterly
Interview
Discussion Paper - MGI Research
Report - MGI Research
Report - MGI Research
Interview - McKinsey Quarterly
Interview - McKinsey Quarterly
Interview - McKinsey Quarterly
Interview - McKinsey Quarterly
Report - MGI Research