If you’re a CEO, you’ve likely already witnessed the excitement around generative AI and its potential to reimagine business. The buzz is well deserved: Gen AI could add the equivalent of $2.6 trillion to $4.4 trillion of value annually. But should you leapfrog the competition by adopting gen AI applications now, or is it best to exercise caution before making any large investments? If you want to know whether you should act—and, if so, how to start—check out this must-read article from Michael Chui, Roger Roberts, Tanya Rodchenko, Alex Singla, Alex Sukharevsky, Lareina Yee, and Delphine Zurkiya, representing views from the McKinsey Technology Council and QuantumBlack, AI by McKinsey, and dive into more insights to learn what gen AI means for your organization.
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Exploring opportunities in the generative AI value chain
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