Is it time to throw out the standard playbook when it comes to problem solving? Uniquely challenging times call for unique approaches, write Michael Birshan, Ben Sheppard, and coauthors in a recent article, and design thinking offers a much-needed fresh perspective for leaders navigating volatility. Design thinking is a systemic, intuitive, customer-focused problem-solving approach that can create significant value and boost organizational resilience. The proof is in the pudding: From 2013 to 2018, companies that embraced the business value of design had TSR that were 56 percentage points higher than that of their industry peers. Check out these insights to understand how to use design thinking to unleash the power of creativity in strategy and problem solving.
Designing out of difficult times
Author Talks: Don Norman designs a better world
Are you asking enough from your design leaders?
Tapping into the business value of design
Redesigning the design department
Author Talks: Design your future
A design-led approach to embracing an ecosystem strategy
More than a feeling: Ten design practices to deliver business value