Rewired book logo - tangled yellow, red, purple, green, and blue wires meshing together into one solid blue line

Rewired in Action

Praise for Rewired

Rewired … combines a clear blueprint about what matters with clear guidance about how to get it done.”
“In typical McKinsey fashion, this insightful book makes the challenge of tech-enabled transformations … approachable and actionable.”
“This book is an absolute must-read for any executive with aspirations for leading a multinational company.”
Rewired goes past the ‘what’ to delve into the ‘how’.”
Rewired will be required reading for my team.”
Rewired provides a “Unified Field Theory“ … to help companies move from disjointed digital projects to an end-to-end true digital enterprise.”
“This book gives insight into the capabilities and frameworks needed to win.”
“Lamarre, Smaje, and Zemmel have undertaken a unique service to cut through the complexity and make it navigable.”
Rewired is written with a practitioner’s eye and provides a clear roadmap for building your enterprise capabilities and concrete examples that will greatly increase your organization’s odds of success.”
Rewired shows the way forward by not just clarifying the role of technology, but also showing how to apply the technology in order to achieve a competitive advantage.”
“An excellent guide to digital and AI transformation … for any organization looking to stay competitive in the digital age.”
Rewired is among the best books I’ve read in explaining what executives need to know at a level that is both understandable yet sufficiently detailed to be meaningful.”
“To stay competitive and at the forefront of any industry, it’s clear that businesses must continuously adapt and evolve with technology. Rewired tackles the key question of how.”
“This book helps to put AI and technology into perspective by breaking down the mechanics of change and itemizing all the things you need to do in order for technology to have an impact on your business.”

Author Talks: What is the key to unlocking digital transformation?

The authors

Eric Lamarre
Eric Lamarre
Kate Smaje
Kate Smaje
Rodney W. Zemmel
Rodney W. Zemmel

Creating value beyond the hype

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