Strategy to Beat the Odds

Featured Insight

Eight shifts that will take your strategy into high gear
Article

Eight shifts that will take your strategy into high gear

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Article - McKinsey Quarterly
Strategy to beat the odds
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Five Fifty: The industry effect
Interactive - McKinsey Quarterly
Five Fifty: The industry effect
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The book behind the ideas

Strategy to beat the odds

Strategy beyond the hockey stick

The eight shifts diagnostic

Recognize Yourself?

Meet the authors

Sven Smit
Senior Partner, Chair of Insights and Ecosystems, and Chair of McKinsey Global Institute
Chris Bradley
McKinsey Global Institute Director and Senior Partner