How will hotel companies improve the guest experience, create a happier workforce, and help fight climate change? Five of McKinsey’s travel and hospitality experts—Margaux Constantin, Vik Krishnan, Matteo Pacca, Steve Saxon, and Caroline Tufft—envision the hotel industry of the 2030s.
When you walk into your hotel, the staff will greet you by name, know your travel preferences, and anticipate your needs. Almost every aspect of your stay will be personalized to your tastes, and you can reconfigure your room at any time to make it suitable for work, exercise, socializing, or sleep. For all leading hotel brands, the well-being of both guests and employees—and the health of the planet—will be top priorities. Welcome to the hospitality industry’s next normal.
The view to 2030 and beyond
Hospitality that benefits people and the planet
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