ConsumerWise

How we help clients

How is consumer spend changing?
How is the consumer feeling?
How can I adapt with the consumer?

Our approach

Young couple discussing over receipt at supermarket

Access a 360° view of the consumer

Bring the voice of the consumer to life

Asian woman live-streamed ecommerce sell clothes in home at night. Beautiful girl using the smartphone and tablet for recording video.
African American man shopping in grocery store

Uncover growth pockets through predictive analytics

Featured insights

A cheerful group of senior friends strolling down a European sidewalk, engaged in conversation and carrying shopping bags.
Article

State of the Consumer 2024: What’s now and what’s next

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Afro grandfather and granddaughter buying products at the supermarket
Article
Brazilian consumer optimism rebounds in line with economic growth
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Asian men are choosing to buy in the supermarket
Article
An update on consumer sentiment in Asia-Pacific
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 Two women sitting outside at a restaurant eating lunch
Article
An update on US consumer sentiment: Consumer optimism rebounds—but for how long?
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Three mature women enjoying gelato and sharing a laugh during their holiday in Italy.
Article
An update on European consumer sentiment: Steady spending over the summer
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Image of a woman with a concerned look on her face shopping online and paying with card.
Article
Consumers: Spending more to buy less
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Delivery man handing over cardboard box to female customer during holiday season.
Podcast
Holiday shopping in 2023: ‘It started early and will end late’
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Young couple shopping and discussing purchase decision in grocery store.
Commentary
For US consumers, it’s a matter of ‘and’—not ‘or’
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A woman walking down an aisle in a store while looking at personal care items. She is wearing a warm coat and holding a shopping basket, store holiday decorations can be seen in the background.
Article
US holiday shopping 2023: Consumer caution and retailer resilience
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A young Latin American man sitting at an outdoor café table with a laptop. He holds a credit card in one hand and is looking at his phone in the other.
Article
Mexican consumers seek value and convenience—and find it online
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 A friendly looking young couple standing in a grocery aisle with a shopping cart. The woman holds a bag of chips up to her partner while he references his phone.
Commentary
The world of ‘ands’: Consumers set the tone
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A picture of a couple shopping with smartphone in the city
Article
Vietnamese consumers are coming of age in 2023: How businesses can stay ahead
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Woman holding phone in a grocery store
Article
The state of grocery retail in Latin America
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Article
US consumers send mixed signals in an uncertain economy
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Survey: Filipino consumer sentiment during the coronavirus crisis
Survey
Survey: Filipino consumer sentiment during the coronavirus crisis
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Arab family using interactive screen of digital kiosk - stock photo
Article
Digital consumers in the Middle East: Rising adoption and opportunity
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Woman With Digital Tablet Having Trouble - stock photo
Survey
European consumer pessimism intensifies in the face of rising prices
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Man and child walking through department store aisles
Video
How US consumer behavior is changing: Insights for CPG companies
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Survey: Australian consumer sentiment during the coronavirus crisis
Survey
Survey: Australian consumer sentiment during the coronavirus crisis
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Generation Z
Collection
Generation Z

Our leaders

Christina Adams
PartnerDallas
Advises consumer-packaged-goods companies on growth strategies through a variety of channels and is a leader of ConsumerWise
Kari Alldredge
PartnerMinneapolis
Serves consumer-facing clients on commercial topics including growth strategy, marketing, and sales while helping to achieve...
Tamara Charm
PartnerBoston
Helps organizations drive holistic growth, innovation, and transformation by applying a deep understanding of consumer sentiment...
Becca Coggins
Senior PartnerChicago
Leads McKinsey’s Global Retail and Consumer Packaged Goods Practices, and advises clients on transforming performance, health,...
Eric Falardeau
PartnerMontréal
Advises leading consumer companies on strategy, branding, revenue management, and innovation, backed by advanced consumer insights...
Sajal Kohli
Senior PartnerChicago
Leads McKinsey’s Global Retail and Consumer Packaged Goods Practices and works with retail and consumer-goods companies to guide...
Jessica Moulton
Senior PartnerLondon
Helps multinational consumer-packaged-goods, retail, and food-service companies pursue strategic growth opportunities and strengthen...
Kelsey Robinson
Senior PartnerBoston
Partners with industry leading consumer-facing companies to drive top-line growth through ideation and implementation of strategies,...
Warren Teichner
Senior PartnerNew York
Leads our Consumer Packaged Goods Practice in North America and brings deep expertise in serving food, beauty, consumer-health...
Anja Weissgerber
Leader of Strategy & Operations for ConsumerBerlin
Leads strategy and operations for our global consumer work using in-depth strategic, industry, and functional expertise supported...

Contact the ConsumerWise Team