Helping clients to transform their medical-affairs solutions into the company’s third strategic pillar alongside R&D and commercial.
Medical Affairs
Featured Insights
Article
A vision for medical affairs 2030: Five priorities for patient impact
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In 2018, we foresaw medical affairs playing a more strategic role and contributing greater patient impact. That future is now;...
Article
Real-world evidence: Driving a new drug-development paradigm in oncology
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The potential for real-world evidence is expanding, particularly in oncology drug development. To compete, some companies are...
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Real-world evidence: From activity to impact in healthcare decision making
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While there is general agreement that real-world evidence could significantly improve how healthcare stakeholders make decisions,...
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How pharma manufacturers can enhance their medical information teams
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Medical information teams can be a source of differentiation if used strategically. But the evolving environment means pharma...
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Medical affairs: Key imperatives for engaging and educating physicians in a digital world
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Five strategic efforts can help medical affairs teams master customer engagement in the digital age.
Report
Digital R&D: The Next Frontier for Biopharmaceuticals
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Digital promises to transform R&D productivity over the next decade. What will it take to realize this potential?
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The evolving role of medical affairs in Asia−Pacific: Three imperatives for pharmacos
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Medical affairs is poised for a broader, more strategic role. However, leaders will need to ramp up new types of capabilities...
Article
Elevating the impact of medical affairs in Japan
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Recent research sheds light on the value of the medical channel and what it takes to have a high-performing medical-affairs organization....