Medtech
Medtech Insights
Article
Value creation priorities shaping medtech
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With pandemic-related volatility subsiding, the strategies separating industry leaders from their peers are coming into focus....
McKinsey Direct
Liquid biopsy: Charting innovation in early cancer screening
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What can diagnostics players do to foster widespread adoption of liquid biopsy for early cancer screening?
McKinsey Direct
Commercial capabilities: A predictor of growth for medtech companies
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Medtech companies can achieve above-market growth and margin expansion by upping their ‘Commercial Quotient’ through...
McKinsey Direct
Medtech propels economic growth and innovation in Southern California
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Many medtech companies are thriving in Southern California, and prospects are bright for continued development of the sector....
Article
What to expect from medtech in 2024
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Our medtech predictions for the year ahead were inspired by conversations with more than 200 industry leaders and informed by...
Article
Digital diagnostics: A path forward for IVD
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In vitro diagnostics players are being tested as their offerings are increasingly commoditized. Digital diagnostics offers a...
Article
It’s coming home: The return of agile hardware product development
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Agile-for-hardware product development can reduce time-to-market and improve quality and productivity. Five key changes can help...
Report
Medtech Pulse: Thriving in the next decade
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Medtech leaders are devising strategies to catch the next wave of value creation amid uncertain macroeconomics and evolving industry...
Article
Delivering a stellar experience for all key stakeholders in medtech
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With the focus on CX gaining momentum in medtech, companies can look to more mature industries to develop a stellar experience...
Article
How medtechs can meet industry demand for omnichannel engagement
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A McKinsey survey of more than 1,900 medtech leaders shows that their customers want more omnichannel engagement. We describe...
Article
Upgrading medtech commercial operations in China
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Growth in China’s buoyant medtech market is tapering as policy uncertainties persist. Five approaches to refocus commercial...
Article
Accelerating customer-centric innovation in medtech
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Investing in understanding the needs of customers and the healthcare ecosystem in the early stages of innovation can boost performance...
Article
Top ten observations from 2022 in life sciences digital and analytics
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Life sciences companies are making progress in adopting and deploying digital and analytics. But they can go further and faster...
Article
AI for medtech commercial growth: Five missteps to avoid
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Medtech companies are looking to AI and advanced analytics to help retool their commercial models to meet customers’ evolving...
Article
The future of medtech sales is hybrid
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The medtech industry is at an inflection point in its adoption of remote-sales and support models. Leading companies are embracing...
Article
Accelerating growth in medtech: The next surge in portfolio moves
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Large medtech companies are struggling with growth challenges and stagnant valuations. Could M&A and divestitures reset the...
Article
How medtech companies can create value with new-business building
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Medtech industry senior executives recently convened to discuss new-business building. Their experiences illuminate what it can...
Article
The rise of digital marketing in medtech
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Digital marketing offers medtech companies powerful ways to personalize engagement with healthcare professionals and respond...
Article
Omnichannel engagement in medtech: The time is now
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Leading medtech companies are shifting to omnichannel models to build personalized engagement and stronger relationships with...
Article
How the medtech industry can capture value from digital health
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Medtech companies could play a major role in the digital transformation of healthcare that is under way, but they will have to...
Article
How Japan’s medtech leaders can use M&A to create a competitive advantage
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Companies that invest inorganically during a downturn generally emerge stronger than their competitors. Japanese medtech companies...