Modern Retail Collective

Bringing multiple brands, technologies, store operations, and analytics together to unlock the future of brick-and-mortar retail

What We Are Learning

Accelerating retail technology innovation

Our Approach

Test and iterate for a fresh shopping experience

Understand which technologies drive ROI

Analyze end-to-end data to shape the future of retail

What We Do

Our people

Jennifer Spaulding Schmidt
Senior PartnerMinneapolis
Product Development & Procurement global leader, increasing the competitiveness and profitability of retailers and consumer companies...
Tiffany Burns
Senior PartnerAtlanta
Leads the Atlanta Office and serves consumer-facing organizations on broad transformation efforts to significantly improve performance...
Praveen Adhi
Senior PartnerChicago
Transforms retail-store operations, supply chains, and procurement processes through an approach grounded in advanced analytics...
Gerry Hough
Senior Expert, Store Innovation Chicago
Serves retailers at the intersection of technology and operations, creating a path toward the operating model of the future

New at McKinsey blog

McKinsey's fully interconnected shopping store located in Mall of America
Blog Post

An inside look at the McKinsey store revitalizing brick-and-mortar business

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Related insights

Ready to ‘where’: Getting sharp on apparel omnichannel excellence
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Ready to ‘where’: Getting sharp on apparel omnichannel excellence
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The Chinese luxury consumer
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The Chinese luxury consumer
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A transformation in store
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A transformation in store
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How young Chinese consumers are reshaping global luxury
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How young Chinese consumers are reshaping global luxury
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