The scope of the product manager is expanding rapidly, driven by changes in how software is developed—the growing role of data in product decisions, the evolution of product development practices and execution pod, and the consumerization of B2B software, with an elevated role for design.
As a result, leading companies are adopting a mini-CEO product manager archetype with skill sets across five capability areas: customer experience, market orientation, business acumen, technical skills, and soft skills.