Yasufumi is based in Tokyo and leads conversations with various consumer companies across Asia. He works with a diverse set of consumer companies in the food, alcohol, retail, beauty, apparel, fashion, and luxury industries, with a primary focus on growth transformation.
Yasufumi also plays a core role in centrally leading consumer insights research in Japan, which spans multiple topics, including new business building, agile product development, and digital marketing.
He began his career at McKinsey in the Tokyo office and transferred to the London office in 2018 before returning to Japan in 2019.
Examples of Yasufumi’s recent projects include:
- driving strategy and new format development for a major retail conglomerate
- guiding the development of a new e-grocery and retail media network
- developing an agile product and new business building for a food company
- constructing a cross-region pricing strategy and analytics introduction for a global beauty brand
- guiding the sales operations transformation of a luxury apparel company
- designing an end-to-end sake go-to-market strategy and implementation for an overseas market