The Communications Exchange

Only at McKinsey: Maximizing the value of your investor relations strategy

It is more important than ever to communicate your equity story effectively to the investors who matter. But that's tougher than it sounds.
John Evers headshot
 John Evers

Works with global companies across industries to bridge corporate strategy with value creation and the investor narrative

What are the key components of a strong, strategic equity story? And how should leaders think about investor segmentation?

To answer these questions and more, Jay Gelb, David Honigmann, and Werner Rehm joined McKinsey’s Inside the Strategy Room podcast to discuss insights from a recent article on ways to maximize the value of your investor relations efforts with Karl Mahler, former head of investor relations at Roche.

Check out the full episode here.