Three years ago, we started a collaboration with the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI), a foundation led by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, vice president and prime minister of the United Arab Emirates (UAE) and ruler of Dubai, to do just that.
McKinsey is collaborating with MBRGI and the UAE Food Bank to deliver one million meals from repurposed food that would have otherwise gone to waste in the UAE. This one-million meal humanitarian initiative will help combat hunger and contribute to a larger one-billion meal campaign, fulfilling the foundation’s main goal of reducing food waste, especially during Ramadan. In fact, more than two million saved meals were delivered during this collaboration.