Holger is globally recognized for his knowledge of cutting-edge advanced analytics, including machine-learning techniques and artificial intelligence (AI). He brings deep expertise in tech-enabled transformation, marketing and consumer analytics, and capability building in analytics through the firm’s Analytics Academy.
Examples of Holger’s recent client experience include the following:
- leading a large retail conglomerate’s tech-enabled transformation, which included building an at-scale school of analytics and technology
- developing several personalization-at-scale programs at retailers to maximize customer experience and lifetime value through more targeted cross- and upselling as well as customer-tailored discounts
- designing a merchandizing-analytics-optimization program at a global grocery company, with a focus on data-driven assortment and promotion optimization
- customizing an AI approach to revolutionize chemical-formulation processes at a German specialty chemical company
Before joining McKinsey, Holger served as a lecturer at a university in the United States and as a software developer and analytic consultant at a university in Germany.
Published work
“LLM to ROI: How to scale gen AI in retail,” McKinsey & Company, August 2024
“Pushing granular decisions through analytics,” McKinsey & Company, May 2022
“Grocers can fuel growth with advanced analytics,” McKinsey & Company, June 2021
“Rethinking AI talent strategy as automated machine learning comes of age,” McKinsey & Company, August 2020
“Predictive sales forecasting: Is your finance function up to code?,” McKinsey & Company, August 2020
“How AI is reshaping marketing and sales,” The New Economy, December 2018
“Künstliche Intelligenz: Bereit für Marketing und Vertrieb von morgen,” The New Economy, November 2018
“Artificial intelligence—how advanced analytics and smart machines will change the way we work,” McKinsey & Company, July 2018
“Achieving business impact with data,” McKinsey & Company, April 2018
“Der smarte weg zu mehr wachstum und Eetrag,” Akzente, McKinsey & Company, March 2018
“Künstliche Intelligenz,” Akzente, McKinsey & Company, February 2017
Past experience
University of Wisconsin-Milwaukee
Lecturer
RWTH Aachen University
Software developer, analytic consultant
Education
University of Wisconsin-Milwaukee
MS, mathematics
Aachen University of Applied Sciences
BS, technomathematics