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McKinsey on the Metaverse
While the end-state remains many years away, there is real and significant value for consumers and companies to benefit from today.
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Article
Unlocking commerce in the metaverse
June 8, 2023
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Consumers already know what they want at the intersection of virtual and physical retail. It’s up to companies to evolve...
Article
Tourism in the metaverse: Can travel go virtual?
May 4, 2023
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The travel industry is ripe for virtual disruption, and the metaverse presents a $20 billion opportunity—but some benefits...
Article
- McKinsey Quarterly
A CEO’s guide to the metaverse
January 24, 2023
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It’s too big to ignore—yet its future is far from certain. Companies need to dip a toe in the water and plan to take the plunge...
Interactive
Value creation in the metaverse
June 14, 2022
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With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.
Article
The metaverse: Driving value in the mobility sector
January 4, 2023
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Although a fully immersive, interconnected metaverse remains years away, mobility stakeholders can already capture real business...
Interactive
- McKinsey Quarterly
Make way for the metaverse
December 19, 2022
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The metaverse is morphing—and investments in the space are growing. Are you making the right moves?
Interactive
Digital twins: The foundation of the enterprise metaverse
October 10, 2022
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Companies can leverage digital twins in a way that delivers significant value today—while building the engine for the enterprise...
Podcast
Digital twins: What could they do for your business?
October 3, 2022
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Less waste, shorter times to market, constant customer insights: the advantages of applying digital twins are many—if you...
Metaverse Talks
Interview
Rewriting the beauty code of the future
April 20, 2023
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L’Oréal has been early to adopt a number of metaverse and Web3-related initiatives, all of which feed into its broader...
Interview
- Metaverse Talks
Building an open metaverse
August 23, 2022
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Niantic CEO John Hanke says the promise of the metaverse is massive, but there are technological and financial hills to climb....
Video
- Metaverse Talks
Fashion-forward in the metaverse
November 8, 2022
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Irene-Marie Seelig, co-founder and CEO of AnamXR, says the metaverse is tailor-made for fashion brands looking to help people...
Video
- Metaverse Talks
Building a creator economy
December 7, 2022
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Marc Petit, Vice President of Unreal Engine Ecosystem at Epic Games, is optimistic about the promise of the metaverse, which...
Video
- Metaverse Talks
Appealing to a broader audience
October 13, 2022
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Ken Wee, chief strategy officer at Activision Blizzard, says despite the explosion of the market addressable by the metaverse,...
Video
- Metaverse Talks
Exploring the business promise of the metaverse
August 23, 2022
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Brian Solis, Salesforce global innovation evangelist, sees curiosity and empathy as integral parts in delivering new experiences...
Interview
- Metaverse Talks
Gaming for a cause
August 23, 2022
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Square Enix CEO Yosuke Matsuda shares his expansive vision for the Japanese entertainment and video game company, one that includes...
Video
- Metaverse Talks
Building a safer metaverse
October 13, 2022
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Rob Lowe, former managing director of Digital Play at LEGO Ventures, discusses the enormous opportunities presented by emerging...
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metaverse-related projects completed in 2022
(spanning from strategy to product development)
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external alliances
in our Metaverse ecosystem
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business-building projects
More Insights
Blog Post
The colors of the metaverse
November 28, 2022
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“Color is the place where our brain and the universe meet,” said Paul Cézanne, whose impressionistic strokes...
Article
Even in the metaverse, women remain locked out of leadership roles
November 21, 2022
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Five early indicators on women in the metaverse reveal gender inequality—especially in the leadership creating and setting...
Interactive
Digital twins: The foundation of the enterprise metaverse
October 10, 2022
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Companies can leverage digital twins in a way that delivers significant value today—while building the engine for the enterprise...
Article
Web3 beyond the hype
September 26, 2022
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While buffeted by the recent market downturn and bankruptcies, digital assets and the technologies underlying them still have...
Webcast
Value creation in the metaverse
September 15, 2022
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The metaverse revolution is coming soon, and companies must prepare today to seize the opportunities of tomorrow.
Article
What is the metaverse?
August 17, 2022
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The metaverse is the emerging 3-D-enabled digital space that uses virtual reality, augmented reality, and other advanced internet...
Blog Post
Let’s meet in the metaverse
August 4, 2022
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The metaverse—a virtual-reality space in which users can interact—is a far-off concept for some consumers and industry...
Interview
- McKinsey Quarterly
‘Find the smartest technologist in the company and make them CEO’
June 22, 2022
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In the first episode of the new
The Quarterly Interview: Provocations to Ponder
series,
Silicon Valley’s...
Blog Post
Meet the metaverse: Creating real value in a virtual world
June 15, 2022
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McKinsey senior partners Eric Hazan and Lareina Yee, both lead authors on our new metaverse report, discuss the potential and...
Article
Probing reality and myth in the metaverse
June 13, 2022
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Despite some skepticism, our recent insights show that Americans of all ages are ready to embrace the metaverse.
Article
- McKinsey Quarterly
Marketing in the metaverse: An opportunity for innovation and experimentation
May 24, 2022
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Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing....
Article
Digital twins: The art of the possible in product development and beyond
April 28, 2022
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Digital representations of physical products are coming to life. Here’s how to make them work for you.
Article
How the fashion industry can get into a metaverse mindset
April 7, 2022
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Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities of the metaverse. Here’s...
Podcast
- MGI Research
Forward Thinking on tech and the unpredictability of prediction with Benedict Evans
April 6, 2022
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One of the tech world’s sharpest analysts talks about the frontier and how we got here, connecting the metaverse, Web3,...
Podcast
The promise and peril of the metaverse
March 29, 2022
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The metaverse has the potential to radically transform the digital—and global—economy, but many questions remain.
Podcast
What is the metaverse—and what does it mean for business?
March 29, 2022
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No official definition yet exists for the metaverse, but companies can’t afford to wait until one does or the metaverse...
Connect with our metaverse team
Our leaders
Hamza Khan
Partner London
Coleads the Growth, Marketing & Sales Practice in the UK and Ireland; leads digital and growth transformations in both B2C and...
Eric Hazan
Senior PartnerParis
Among the leaders of the Growth, Marketing & Sales Practice as well as the Digital Practice in Western Europe. Valued member...
Matt Higginson
PartnerBoston
Leads our customer assistance work in North America and distributed-ledger technology (blockchain) initiatives globally
Shivam Srivastava
PartnerBay Area - Silicon Valley
Provides product expertise to software companies around the world
Lareina Yee
Senior PartnerBay Area
Advises companies on growth, organization, and tech-led transformation; chair of McKinsey's Technology Council, expert in generative...