McKinsey on the Metaverse

Consumer items such as shore, clothes, bags, items on conveyor belt, ready for e-commerce.
Article
Unlocking commerce in the metaverse
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metaverse view of woman standing on beach, looking at city - illustration
Article
Tourism in the metaverse: Can travel go virtual?
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Article - McKinsey Quarterly
A CEO’s guide to the metaverse
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illustration two females standing in metaverse
Interactive
Value creation in the metaverse
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Smart cars driving on the blue data highway
Article
The metaverse: Driving value in the mobility sector
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Interactive - McKinsey Quarterly
Make way for the metaverse
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Interactive
Digital twins: The foundation of the enterprise metaverse
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Abstract artistic human head portrait made of dotted particles array. Digital soul, spirit of technological time
Podcast
Digital twins: What could they do for your business?
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Metaverse Talks

Asmita Dubey and Camille Kroely illustration
Interview
Rewriting the beauty code of the future
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illustration John Hanke
Interview - Metaverse Talks
Building an open metaverse
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Irene-Marie Seelig illustration
Video - Metaverse Talks
Fashion-forward in the metaverse
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illustration of Marc Petit
Video - Metaverse Talks
Building a creator economy
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Ken Wee illustration
Video - Metaverse Talks
Appealing to a broader audience
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illustration Brian Solis
Video - Metaverse Talks
Exploring the business promise of the metaverse
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illustration Yosuke Matsuda
Interview - Metaverse Talks
Gaming for a cause
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illustration of Rob Lowe
Video - Metaverse Talks
Building a safer metaverse
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More Insights

The colors of the metaverse
Blog Post
The colors of the metaverse
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A woman disintegrating while looking into a virtual reality headset
Article
Even in the metaverse, women remain locked out of leadership roles
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Interactive
Digital twins: The foundation of the enterprise metaverse
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Prism and light rays
Article
Web3 beyond the hype
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Eric Hazan and Jennifer Schmidt screenshot
Webcast
Value creation in the metaverse
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3D layered shape cyborg head on neon colored background
Article
What is the metaverse?
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Let’s meet in the metaverse
Blog Post
Let’s meet in the metaverse
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Marc Andreessen image
Interview - McKinsey Quarterly
‘Find the smartest technologist in the company and make them CEO’
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Computer graphic of a woman avatar in the metaverse
Blog Post
Meet the metaverse: Creating real value in a virtual world
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Hand interacting with the computer graphic surrealism butterfly
Article
Probing reality and myth in the metaverse
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Article - McKinsey Quarterly
Marketing in the metaverse: An opportunity for innovation and experimentation
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Article
Digital twins: The art of the possible in product development and beyond
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Colorful shoes walk on their own
Article
How the fashion industry can get into a metaverse mindset
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Benedict Evans
Podcast - MGI Research
Forward Thinking on tech and the unpredictability of prediction with Benedict Evans
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A hand-drawn illustration of Matt Ball, with a light smile and and a collared button-down shirt. The drawing features precise lines and subtle shading, using black and white tones for his face and blues for his attire.
Podcast
The promise and peril of the metaverse
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A hand-drawn illustration of Cathy Hackl, with a light smile and wearing glasses and a suit jacket. The drawing features precise lines and subtle shading, using black and white tones for her face and blues for her attire.
Podcast
What is the metaverse—and what does it mean for business?
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Connect with our metaverse team

Our leaders

Hamza Khan
Partner London
Coleads the Growth, Marketing & Sales Practice in the UK and Ireland; leads digital and growth transformations in both B2C and...
Eric Hazan
Senior PartnerParis
Among the leaders of the Growth, Marketing & Sales Practice as well as the Digital Practice in Western Europe. Valued member...
Matt Higginson
PartnerBoston
Leads our customer assistance work in North America and distributed-ledger technology (blockchain) initiatives globally
Shivam Srivastava
PartnerBay Area - Silicon Valley
Provides product expertise to software companies around the world
Lareina Yee
Senior PartnerBay Area
Advises companies on growth, organization, and tech-led transformation; chair of McKinsey's Technology Council, expert in generative...