Periscope for Consumer Goods

Consumer goods companies need to use data to stay competitive, but many decision makers feel paralyzed by the amount and the granularity of information they are supposed to process. The bigger the data dumps, the more they cling to gut feeling and rules of thumb. To overcome this paradox, Periscope is about empowering people and rewiring processes as much it is about data and systems.

Our experts work with your team to demonstrate how the Periscope platform distills relevant insights from big data, and how to leverage these insights for better decisions – increased marketing efficiency, improved assortment, optimized price setting, and more effective promotions. Paired with dedicated capability building, Periscope helps you establish a performance culture in which evidence-based decision-making is the new normal.