Customers are paying more attention than ever to product ratings and online reviews. Brand loyalty is becoming less important than product availability, and a large majority of customers are using an omnichannel approach for purchasing products across all sectors. At the same time, environmental sustainability is both a driver of purchasing decisions—with consumers willing to pay a premium—and a moral imperative for manufacturers.
Growth by design provides a suite of cutting-edge tools that can be deployed across a full product portfolio to unlock growth. This approach uses three levers to renovate existing portfolios, innovate new products and services, and identify opportunities to reduce costs and allow reinvestment in growth drivers. Environmental sustainability also informs the approach, delivering a dual mission in carbon and cost reduction.