Innovation & Growth
Consistent growth requires a commitment to strategy, innovation, and marketing and sales excellence.
Article
Innovative growers: A view from the top
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McKinsey research shows that a focus on aspiration, activation, and execution can help companies out-innovate and outgrow peers.
Growth Strategy
Article
How innovative companies leverage tech to outperform
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Organizations with innovation cultures realize more value from strategic technology investments than their peers do, our latest...
Discussion Paper - MGI Research
‘Superstars’: The dynamics of firms, sectors, and cities leading the global economy
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Is there a superstar effect? McKinsey Global Institute research uncovers the dynamics of superstar firms, sectors, and cities...
Collection
The new growth game: Beating the market with digital and analytics
A guide to how market beaters have embraced the Growth PASS: Precision, Agility, Speed, Scale.
Article - McKinsey Quarterly
Choosing the right path to growth
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To boost organic growth, most companies need a diverse set of initiatives—and how you sequence them matters.
Marketing & Sales
Article
Growing faster than the market: Three questions the C-suite should ask
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Leaders who are most successful at driving growth in their organizations are deliberate, persistent, and disciplined in the way...
Article
Seven rules to crack the code on revenue synergies in M&A
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Companies pursuing revenue synergies can’t take them for granted. Leaders need a clear grasp of where those synergies lie—and...
Article
No customer left behind: How to drive growth by putting personalization at the center of your marketing
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Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating...
Article
What the future science of B2B sales growth looks like
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Companies that lead in B2B sales follow a three-pronged strategy to drive above-market growth.
Voices on Innovation & Growth
Podcast
Start up & scale up: A conversation with Box CEO Aaron Levie
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The cloud-service cofounder and CEO talks about innovation, disruption, and harnessing the next big thing.
Podcast - McKinsey Quarterly
Microsoft’s next act
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CEO Satya Nadella talks about innovation, disruption, and organizational change.
Commentary - McKinsey Quarterly
Learning innovation in the digital age
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As the workplace changes, so must education and training. Exciting experiments are under way—but are they enough?
Commentary
Innovating at the speed of the 21st century in pharmaceuticals
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The CEO of Eli Lilly offers perspectives on accelerating change in the industry.
Podcast
Setting an agenda for organic growth in the digital age
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Business leaders can focus on three mind-sets to drive growth in their companies and sustain that growth for the long term.
Innovation at scale
Podcast
How to take the measure of innovation
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By combining two simple metrics, companies can gain valuable insights into their innovation performance.
Interactive - McKinsey Quarterly
Five Fifty: Getting your story straight
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Emotional stories help innovative ideas attract attention—and get funded. Here are the narratives that help good ideas...
Article - McKinsey Quarterly
Telling a good innovation story
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Appealing to people’s emotions helps new ideas cut through the clutter.
Article - McKinsey Quarterly
Taking the measure of innovation
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Don’t overlook the insight that two simple metrics can yield about the effectiveness of your R&D spending.
Fast-growth tech
Article
Grow fast or die slow: The role of profitability in sustainable growth
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How can software and online-services companies determine the right balance between growth and profitability?
Article
Grow fast or die slow: Why unicorns are staying private
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Technology companies worth more than $1 billion—and many worth $10 billion—have fewer reasons to go public than they did in the...
Article
Grow fast or die slow: The double-edged sword of M&A
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Our latest research on growth in software and online-services companies has some surprising findings about the benefits and risks...
Article
Grow fast or die slow: Pivoting beyond the core
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Turbocharged initial growth is essential to surviving in the software industry. But what comes next? Here are four lessons so...