Growth, Marketing & Sales

Our approach

GrowthX

Four Lenses of Insight: Where to Play

Consumer understanding
Category and channel value pools
Competitive understanding
Capabilities to win

Three growth pathways: How to win

Expand the core
Innovate into adjacencies
Ignite breakout businesses

Featured experts

Ryan Murphy
Senior PartnerAtlanta
Co-Leads McKinsey’s Growth, Marketing & Sales Practice for consumer goods, and works with consumer-goods and retail companies...
Julie Lowrie
PartnerAtlanta
Leads consumer growth topics with CMOs and heads of sales at consumer and healthcare companies
Chris Enger
PartnerConnecticut – Darien
Defines consumer-backed growth strategies for leading CPG companies that drive revenue uplift, leveraging advanced analytics...
Pieter Reynders
PartnerBrussels
Leads growth, strategy, operating model and transformation programs for consumer companies, driving step-changing revenue and...