Tey leads McKinsey Design Europe and heads McKinsey’s client work in AI-driven customer experience and hyper-personalization. Operating within McKinsey’s Digital & Analytics Practice and QuantumBlack, McKinsey's AI center of excellence, he helps clients harness human-centered design, data, and AI to craft impactful innovations that empower people and fuel business growth.
Tey brings over 15 years of expertise in customer experience, digital design, software development, and digital growth to help clients innovate by combining deep consumer and user insight with rigorous data, behavioral science, and digital growth tactics, with a dash of creative flair.
His work with financial services and consumer companies focuses on helping clients capture untapped opportunities and build new digital products and services, with solutions ranging from full-funnel engagement journeys to entirely reimagined customer experiences designed to tap into unmet consumer needs.
Tey has always been captivated by the digital form and brings his experience across design studios, digital agencies, and start-ups to his work with McKinsey, where he applies his passion, creativity, and enthusiasm for what’s possible to help clients leverage the power of digital to grow.