David and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell
“Reading David and Goliath, I found myself reexamining how we at Yum! Brands often view our massive global scale as a competitive advantage in the restaurant industry. However, operating in a COVID-19 environment, we saw incredible agility and innovation from individual teams in local markets around the world—highlighting the importance of acting and thinking like David, even with the scale of Goliath.”