Marketing and Sales

What We Do

Examples of our work

Maximizing growth opportunities
Optimizing pricing through advanced analytics
Guiding market entry
Optimizing marketing and distribution

Featured Capabilities

Periscope by McKinsey
Periscope by McKinsey
Acre
ACRE

Featured Experts

Daniel Aminetzah
Senior Partner
Advises global agricultural and specialty chemicals companies—along with investors in the sector—on corporate strategy, M&A, and commercial excellence
David Fiocco
Senior Partner
Advises global agricultural companies across developed and emerging markets, working across the value chain from field to fork, particularly focused on creating value through strategic planning, digital and advanced analytics innovation and commercial transformations.
Soenke Lehmitz
Senior Partner
Uses his expertise in B2B marketing and sales to support clients across the chemicals industry
Kun Lueck
Partner
Brings marketing and sales expertise to agricultural, chemical, and oil-field services and equipment companies in North America and Europe, guiding clients on merger and acquisition issues
Ryan McCullough
Partner
Leads ACRE—McKinsey’s agriculture and environmental advanced analytics center—and is a thought leader in best practices for use of analytics in crop yield forecasting, climate risk, geospatial analytics, and smallholder farmer solutions
Chandrika Rajagopalan
Partner
Helps leaders across the agricultural value chain drive growth and improve performance enabled by digital and advanced analytics; core lead of McKinsey’s Agriculture and Chemicals practices in EMEA

Featured Insights

Unlocking the online retail opportunity with European farmers
Article
Unlocking the online retail opportunity with European farmers
-
Brazilian farmers approach to digital
Video
Brazilian farmers’ approach to digital: Embracing digital
-
A hard row to hoe—what’s in store for agricultural-input suppliers this year?
Article
A hard row to hoe—what’s in store for agricultural-input suppliers this year?
-
Cultivating the omnichannel farmer
Article
Cultivating the omnichannel farmer
-
how-to-unlock-1536x1536-Recovered_Standard
Article
How to unlock growth in the largest accounts
-

Connect with our Agriculture Practice