Apparel, Fashion & Luxury

What we do

Digital strategy
International growth
Pricing and promotions
Speed and merchandising
Omnichannel-supply chain
Sourcing
Transformation
Postmerger management
Sustainability

Featured capabilities

Design to Value
Design-to-Value
McKinsey Capability Centers
Digital Capability Center
Ignite
B2C Pricing Optimization

Knowledge Partnerships

Business of Fashion (BoF)
The World Federation of the Sporting Goods industry (WFSGI)

Featured Experts

Gemma D’Auria
Senior partner, global leader of McKinsey’s Apparel, Fashion & Luxury sectorMilan
Supports retail, fashion, and luxury brands in driving transformations for higher performance and health
Sandrine Devillard
Senior PartnerMontréal
Leads McKinsey's European consumer and retail sectors with a focus on consumer goods, apparel, fashion and luxury, and commercial...
Anita Balchandani
Senior PartnerLondon
Leads our apparel, fashion, and luxury work in EMEA, with deep expertise in multichannel and digital transformation
Joëlle Grunberg
PartnerNew York
A leader of McKinsey’s apparel, fashion, and luxury group in North America with a focus on growth strategy, international expansion,...
Fernanda Hoefel
PartnerSão Paulo
Member of the consumer group in Latin America, working with retail and consumer clients, and shopping malls, to drive value creation...
Daniel Zipser
Senior PartnerShenzhen
Leads McKinsey’s consumer and retail work in Asia; advises Asian and multinational companies on growth and performance,...

Featured Insight

Female model walking on catwalk in front of crowd at fashion show.
Report

The State of Fashion 2024: Finding pockets of growth as uncertainty reigns

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