Powering consumer growth and disruption
Creators have never been closer to consumers. As the boundaries come down between technology, marketing, media, internet, and commerce, disrupters and incumbents alike are competing for the same consumer attention that is critical for generating revenue from consumer fees, advertising, and commerce spend.
Consumer technology and media companies are resetting consumer expectations and creating disruption across industries. As one of the most diverse and fastest growing sectors globally encompassing video, audio, gaming, publishing, e-commerce, marketplaces, and professional sports, we help leaders to navigate this rapid change and uncover opportunities for growth.
What we do
Accelerate advertising growth
Innovating products, pricing, and capabilities with tech and analytics
Build digital businesses
Launching and scaling direct-to-consumer and commerce-enabled businesses
Empower founders
Translating visions into competitive strategies and operations
Scale disruptive innovators
Building financial and operational discipline
Transform organizations
Changing trajectories through holistic interventions in performance, capabilities, and health
Compete for consumer attention
Winning over consumers and inspiring loyalty
Improve the art and science of storytelling
Guiding content investment through predictive analytics
Featured impact story
Case Study
Flying across the sea, propelled by AI
-
To help Emirates Team New Zealand successfully defend their America’s Cup title, we introduced them to a new sailor: a McKinsey-built AI bot.
Examples of our work
Redefining adtech strategy
Doubled valuation and reignited 40 percent year-on-year growth for a mobile ad-tech pioneer through a 3-year partnership to redefine their product and geographic strategy, reallocate tech resources, and reset go-to-market activities to unlock new customers and partners across the global mar-tech and agency ecosystem.
Radical post-merger transformation
Doubled the share price of a large, global media company through a 2-year, post-merger transformation that spanned 1,000 cost and revenue initiatives.
Boosting annual revenue growth
Reignited growth for a global gambling operator by using analytics to understand and rapidly optimize marketing activities and customer journeys, taking stagnant revenue growth to 13 percent over the course of 18 months.
Growing direct-to-consumer businesses
Helped both established and upstart media companies in geographies around the world add millions of customers by scaling new direct-to-consumer businesses supported by advertising, subscription, and transactional revenue. Helped clients build capabilities in design, product development, marketing, and consumer analytics.
Featured experts
Adam Bird
Senior PartnerMunich
Leads McKinsey’s work in consumer tech and media globally; brings deep expertise in advising clients in media, consumer technology,...
Alexis Krivkovich
Senior PartnerBay Area
Managing Partner of our Bay Area office. Advises senior executives, helping them drive change at scale, while building capabilities...
Featured Capability
Industries Solutions - Tech Tools
Storytelling Analytics
Using big data and artificial intelligence to inform decision making across content value chains
Featured Insights
Report
From margins to mainstream: Asians and Pacific Islanders in Hollywood
-
Asian and Pacific Islander consumers could generate billions of dollars in additional revenue—if the film and television industry can improve the representation and authenticity of API content.
Article
Latinos in Hollywood: Amplifying voices, expanding horizons
-
Improving on- and off-screen representation of Latinos, their stories, and their culture could generate billions of dollars in...
Article
Translating budgets into quality: European football’s value frontier
-
Longer-term strategies in managing European football clubs’ first teams can create an annual competitive advantage of between...
Collection
The Next Normal – The future of video entertainment: Immersive, gamified, and diverse
-
You’re at the movies with friends—but the movie is more like a game with a narrative. You feel like you’re...
Article
Ordering in: The rapid evolution of food delivery
-
Succeeding in the fast-growing food-delivery ecosystem will require understanding how overlapping economic forces affect a complex...
Featured voices
Our Black Voices
Hearing from members of the McKinsey Black community is not only self-evident in its power but also necessary. Our colleagues share perspectives on their Black experience—in the workplace and beyond.
Related
RTS
RTS is a special unit of McKinsey that delivers a proven approach to radical and sustainable improvement of performance, health, and capabilities.
Leap
Leap takes a collaborative approach to business-building, partnering with established organizations to rapidly build and scale innovative new businesses that thrive.
McKinsey Design
McKinsey Design helps drive growth by delivering products, services, and better customer experiences.