Consumer Technology & Media

What we do

Accelerate advertising growth
Build digital businesses
Empower founders
Scale disruptive innovators
Transform organizations
Compete for consumer attention
Improve the art and science of storytelling

Featured impact story

Flying across the sea, propelled by AI
Case Study

Flying across the sea, propelled by AI

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Examples of our work

Redefining adtech strategy
Radical post-merger transformation
Boosting annual revenue growth
Growing direct-to-consumer businesses

Featured experts

Adam Bird
Senior PartnerMunich
Leads McKinsey’s work in consumer tech and media globally; brings deep expertise in advising clients in media, consumer technology,...
Alexis Krivkovich
Senior PartnerBay Area
Managing Partner of our Bay Area office. Advises senior executives, helping them drive change at scale, while building capabilities...

Featured Capability

Storytelling analytics
Industries Solutions - Tech Tools

Storytelling Analytics

Featured Insights

Illuminated spotlight
Report

From margins to mainstream: Asians and Pacific Islanders in Hollywood

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A professional video camera on a tripod with a rich gradient blue background.
Article
Latinos in Hollywood: Amplifying voices, expanding horizons
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Soccer Players heading for ball in circle, aerial view - stock photo
Article
Translating budgets into quality: European football’s value frontier
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The Next Normal: Video entertainment
Collection
The Next Normal – The future of video entertainment: Immersive, gamified, and diverse
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Ordering in: The rapid evolution of the food delivery ecosystem
Article
Ordering in: The rapid evolution of food delivery
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Featured voices

Our Black voices
Our Black Voices

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